A key to successful projects is incorporating learnings to drive decisions. To obtain learnings from live users, teams must deliver features that collect and analyze behaviour. This post discusses writing user stories that involve analytics.
User stories related to analytics are slightly different from other stories:
- Actors are often not external customers, but internal users who consume the reports and dashboards. This could be the product owner, marketing, designers, operations or anybody who is responsible for making decisions about the software.
- The actors’ journey will use features of an analytics system, so the complete scenario will cross the borders of the product you are implementing and the analytics tool.
“Your job isn’t to build more software faster: it’s to maximize the outcome and impact you get from what you choose to build.”